Brazil broadcast leaders assess Advanced HDR supply chain for TV 3.0

Brazilian broadcast leaders reviewed the commercial readiness of Advanced HDR by Technicolor in Shanghai as the country prepares for TV 3.0 deployment. The assessment points to a mature device and chipset ecosystem that could speed rollout, lower integration costs, and support HDR delivery without broadband dependence.

Why it matters: - Brazil’s TV 3.0 transition depends on more than standards work. It also needs a supply chain that can support mass deployment. - A certified, interoperable HDR ecosystem could help network operators, device makers, and consumers move faster on rollout. - Broadcast-quality HDR over the air would give viewers enhanced picture quality without relying on broadband access.

What happened: - Representatives from SET and Mirakulo reviewed the commercial supply chain readiness for Advanced HDR by Technicolor in support of Brazil’s TV 3.0 rollout. - The delegation evaluated certified devices, integrated chipsets, and commercially available televisions and set-top boxes already using Advanced HDR by Technicolor. - The review followed a visit to the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai. - The delegation included Paulo Henrique Castro, Luana Bravo, and Leo Carbonell from SET, plus Osamu Yamaguchi from Mirakulo.

The details: - Mirakulo’s AstroTV NEXT middleware is the first commercial DTV+ implementation to incorporate Advanced HDR by Technicolor. - Advanced HDR by Technicolor has already cleared technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - The technology also completed trials with TV Globo, Brazil’s dominant broadcast network. - Demonstrations in Shanghai showed an end-to-end ecosystem that included commercially available devices, chipset solutions, and integration workflows. - Multiple televisions and set-top boxes were shown integrating the technology, signaling real-world deployment readiness. - Philips highlighted use of Advanced HDR by Technicolor within TV 2.5 and TV 3.0 standards for high-quality HDR delivery in next-generation broadcast environments. - Advanced HDR by Technicolor is also expanding in ATSC 3.0 deployments in North America, where it supports HDR delivery alongside existing broadcast infrastructure. - The company’s announcement includes more information at the company’s announcement, SET, and Mirakulo.

Between the lines: - The supply chain review is a practical milestone, not just a technical one. It suggests Brazil is moving from standard-setting toward deployable infrastructure. - For device makers, a certified chain can reduce integration cost and shorten time to market. - For broadcasters, supply readiness removes a common bottleneck in next-generation TV transitions. - SET and Mirakulo described the ecosystem’s maturity as an important step toward a scalable and interoperable HDR market in Brazil.

What’s next: - Brazil’s TV 3.0 work is moving from research and development into implementation. - Network operators can begin planning HDR delivery without waiting for supply chain components to mature. - Industry partners are expected to keep aligning on certification, interoperability, and deployment across the TV 3.0 ecosystem. - Philips, SET, Mirakulo, and other partners are likely to continue pushing adoption in Brazil’s TV 3.0 market.

The bottom line: - Brazil’s TV 3.0 rollout appears closer to market reality as Advanced HDR by Technicolor clears both standards and supply chain hurdles.